Orb Collective April 2023 Marketing Update

Overall April Twitter Analytics




Tweet impressions


Profile visits




New followers


April Launches & Announcements

The Aave v3 bbaUSD and wstETH/bb-a-weth Pools live

  • Worked with the Aave marketing team and Balancer Maxis on coordinated campaign launch
  • Created press release and pitched press around Aave announcement
  • Creative directed and conceptualized campaign for social media
    • Tweets threads
    • Video and gifs
    • Graphics
    • Blog
  • Aggregate campaign views across social media- 250k impressions

Balancer integrates MEVBlocker

Implemented together with CowSwap, Balancer joined leading protocols 1Inch, Paraswap, Karpatkey and more as a launch partner.

  • Took the lead on campaign PR, garnering top tier press articles, created tweet threads and graphic designs for the campaign. Aggregate campaign impressions 1.3m

ETH Staking Deposits Campaign

  • Aggregate impressions- 18k

Partner Marketing

  • Balancer <> Cron Finance - Published a blog post, Twitter threads and created visuals for partner launch.
  • Balancer <> Euler - worked with Maxis and Euler to alert users on redemption payments.
  • Coordinated AMA with Swell for May 2023
  • Balancer <> Kassandra - ongoing marketing coordination for their launch
  • Balancer <> Binance Earn- started Binance Earn marketing campaign planning
  • Balancer <> Galxe- worked with Galxe on their grant application
  • Balancer <> 0x- worked with their team to help amplify their developer suite of products
  • Balancer <> Morpho- amplified their announcement on social media




  • Onboarded new team member Chun Li to take over social media marketing for Orb Collective
  • Social media rebrand - created mood boards, attended meetings and began a project management plan for the Balancer rebrand project. This has since been taken over by Beets and Aura who will be leading this effort going forward.