Hey everyone,
A lot has transpired over the past week and we wanted to send out a quick update on some of the things we have been working on. The focus of this post will be marketing related.
- We have defined a strategy for content creation that is focused on highlighting current developments in the Balancer ecosystem.
- We are attending weekly meetings with @Solarcurve to make sure that content is relevant and closely aligned with BD efforts.
- We have created a notion-based system to organize, develop and schedule content coming out on social media channels, as well as share with all relevant contributors.
- We have built a base layer of visual assets to support all of the content copy. (see below)
- We have begun to develop a distinctive voice/style to authentically represent the Balancer brand.
- We are working closely with Balancer’s lead designer @uxui to develop an aesthetic for the Balancer brand/social media presence.
- We have connected with the Balancer community contributors to begin to define a working relationship, support their contributions and build a framework for future collaboration.
- We have continued to work on the developer landing page.
- We have furthered our relationship with Aura to closely align on the Balancer brand direction and over-arching marketing strategy.
We have focused on a simple aesthetic that frames content in a professional, cohesive manner. Color schemes have been chosen to reflect the Balancer brand and “play” well with respective partnerships. A minimalistic set of vectors have also been created for infographics and stats.
Speaking more to the vision for the next couple of months, the plan is to start small and iterate from a solid foundation. We have created many of the baseline components we need for this foundation and will focus on making improvements as we become more familiar with the ecosystem.
Over the next couple of weeks, our focus will be to establish a solid cadence for content on Twitter:
- 2x Threads per week educating users on current developments/innovation. (see below)
- 2x Articles a month that will dive deeper into Balancer tech.
- Single Tweets to highlight relevant partnership collaborations/ecosystem updates - content for these will be based on meetings with Solarcure and the Balancer Maxis.
- Single tweets pulled from the core content pillars (articles, threads) to highlight key points and accentuate engagement.
- Consistency with visuals and infographics.
- Continue to feature the Balancer community contributor posts (weekly recap, governance, etc.) and develop a framework to align efforts and output.
Threads
https://twitter.com/Balancer/status/1651820160729358336?s=20 (Apr 28,196 Likes, 35 Retweets, 48,7K Views)
https://twitter.com/Balancer/status/1653534845228945408?s=20 (May 3, 2023: 114 Likes, 30 Retweets, 24,5K Views)
Articles
https://medium.com/@0xSkly/767cca4d4a97
Once in place, we then plan to build on this foundation and explore other avenues for content and marketing. This would be achieved by scaling the outlined systems to improve both the quality and quantity of content. Again, “relevancy” is key and our focus will always be to stay current with macro trends/narratives whilst authentically embodying the core Balncer brand.
As web3 continues to expand, our overarching vision is to create a media hub that houses all of the Balancer content in one space.
- Live Events
- Podcasts
- Animations/Videos
- Education
- Community initiatives (ambassador programs, competitions)
- Articles, Blogs
- Social Media
For now, our commitment is to execute well on the short-term deliverables described above as transitions play out. We are confident in our ability to represent Balancer in the best light and will strive to build a team of contributors that can aptly meet the demands that Balancer presents.