The Defiant: #1 Ranked Crypto 101 Education & Onboarding Series

[Xeonus]

Hi there

Thanks a lot for posting this SP proposal. Great to see Defiant here. After reading through the specifics, I personally have the feeling that this proposal is rather generic and doesn’t mention anything tangible on how you will create impact for Balancer apart from marketing metrics. Our protocol is rather diverse and Balancer technology is not easy to grasp. Actually, it would be great to have more in-depth content on how to use and interact with Balancer, what can be done etc.

I want to leave here some general remarks why I am not really excited about this proposal:

• We already have recently funded a talented and motivated team working on promoting Balancer
• We are fully focused on v3 and all our efforts should be put there. I am not sure another marketing team push is needed
• $40’000 is rather steep and I would like to see those funds used elsewhere, like on improving partner onboarding, multi-sig operations, impact on v3 etc.

Below some further questions/remarks:

@TheDefiant

By addressing the scattered and unengaging nature of current resources, our goal is to seamlessly blend educational content with step-by-step tutorials and practical guides. This series will meticulously guide users through their crypto journey, starting from the fundamental basics and leading them with a hands-on guide for them to gradually acquire on-chain experience. Our goal is to take them from noob to degen in an organized and well-produced series of video and print content.

How would that look like specifically? We already have really great Medium articles and our marketing team is working on many collaterals focusing on v3. How would you address timing of the transition from Balancer v2 to v3?

@TheDefiant

As a partner, you will gain prominent visibility in both the video and the web article for each topic you choose to sponsor, ensuring your brand is positioned as a valuable partner in the production.

From a GRC perspective I am not sure we can engange in something like this.

@TheDefiant

Given the reach and frequency of the promotion alone, sponsoring one topic will generate over 175,000 impressions for the sponsor across all of The Defiant’s media properties. Video and article views for each topic should generate anywhere from 10,000 to 25,000 views. We believe these are conservative estimates, given the performance of our DeFi 101 series during a time when The Defiant’s total reach was significantly lower.

Are you familiar with our current marketing setup? Would this even make sense and align with our running marketing strategy (@naly, @JediRasta26 )?

Curious what others think.