Overview
June was a crucial month for Balancer as it marked the official start of our broader v3 campaign. We introduced an updated vision for the protocol, setting the stage for significant milestones like the codebase reveal, UI updates, and a brand refresh.
We also played a key role in supporting the Arbitrum ecosystem grant - STIP, fostering collaboration within the DeFi space. Additionally, we made significant progress on the design work for our brand refresh, ensuring a cohesive and modern visual identity that aligns with our updated vision and upcoming milestones.
Major Achievements
- Balancer Vision Article: We published the updated Balancer Vision Article, offering a comprehensive overview of the protocol’s strategic direction and future plans for v3. This article sets the stage for Balancer’s innovative trajectory and represents the culmination of work across various SPs contributing towards Balancer’s success.
Balancer V3 — Our Vision for the Future
- Arbitrum STIP: We played a crucial role in supporting the Arbitrum ecosystem grant - STIP. Spearheaded by the Balancer MAxis and BD, this initiative aims to foster collaboration and growth within the Arbitrum network, aligning with Balancer’s mission to contribute to the development of DeFi across various chains.
https://x.com/Balancer/status/1804173031788679302
- Design Work for New Rebrand: Significant progress has been made on the design work for our brand refresh. This includes updated visuals that align with our vision for v3 and upcoming milestones, ensuring a cohesive and modern identity for Balancer. Our efforts include new infographics, social media designs, and a range of visual elements that enhance our communication strategy.
Collaboration & Partnerships
Over the month we engaged in marketing strategic partnerships that have helped strengthen our ecosystem, focusing on integrating new technologies and expanding our reach.
- Gyroscope’s GHO E-CLP added in to Aave’s safety module.
https://x.com/Balancer/status/1798414505325871318
- Kelp DAO expanding LRT liquidity on Arbitrum.
https://x.com/Balancer/status/1806283464783904858
- Jellyverse launch JellySwap as an official Balancer friendly fork.
https://x.com/Balancer/status/1800269669519049114
Upcoming Focus Areas
- Codebase Reveal: Finalizing content and marketing materials for the upcoming v3 codebase reveal. Our focus will be on clearly communicating the technical advancements and potential of the new codebase.
- UI & Brand Refresh: Preparing to launch our new UI and refreshed brand identity, inspired by our Zen theme. This refresh aims to enhance UX and align our visual identity with the values of simplicity, balance, and tranquility.
- Chain Expansions: Coordinating with the Frax and Mode marketing teams and preparing relevant materials in anticipation of launches on new chains.
- Educational Content: Continuing to drive education around v3’s infrastructure with a deep dive article series and additional development videos, highlighting the technical features, use cases, and benefits of Balancer v3.
Conclusion
June has been a foundational month for Balancer, laying the groundwork for our broader v3 campaign. With the successful publication of the Balancer Vision Article, support for the Arbitrum ecosystem grant, and significant strides in our brand refresh, we are well-positioned as we begin our launch of v3.