Overview
August was another pivotal month for Balancer, marked by the launch of Cow AMM on Ethereum. This collaboration with CowSwap showcases Balancer’s strength in MEV mitigation and highlights our technology’s relevance in DeFi.
We also announced Balancer’s expansion to Layer 2 networks—Mode and Fraxtal—demonstrating the flexibility and scalability of our platform across emerging ecosystems.
Throughout the month, we remained focused on raising awareness of Balancer’s core innovations, new products, and partnerships, reinforcing our commitment to growth and collaboration in DeFi.
Highlights
Launch of Cow AMM on Ethereum:
August saw the highly anticipated launch of Cow AMM on Ethereum. Developed in collaboration with CowSwap, Cow AMM addresses a critical issue in DeFi—MEV mitigation—positioning Balancer at the forefront of this emerging trend. By utilizing a batch auction system, Cow AMM minimizes value leakage for liquidity providers, showcasing Balancer’s ability to deliver innovative, high-impact solutions to the DeFi ecosystem.
https://x.com/Balancer/status/1821548360098291940
Deployment on Layer 2 Networks: Mode and Fraxtal:
In addition to the Cow AMM launch, we expanded Balancer’s footprint by deploying on two leading Layer 2 networks, Mode and Fraxtal. As Layer 2 adoption continues to grow, Balancer is well-positioned to capitalize on these new environments, enhancing our protocol’s presence in the broader ecosystem.
https://x.com/Balancer/status/1828099588127154294
Ecosystem & Partnerships
Expansion on Fraxtal:
Building on our Layer 2 deployment, we continued to strengthen Balancer’s presence within the Fraxtal ecosystem.
https://x.com/Balancer/status/1828840004941938821
Arbitrum STIP Program & Galxe Campaign:
In parallel, we continued our support for the Arbitrum STIP initiative, focusing on driving engagement through a Galxe campaign. By aligning the campaign with the Arbitrum STIP, the aim is to combine education and participation to drive meaningful engagement on the network.
https://x.com/Balancer/status/1818330838846902600
Campaigns & Educational Content
In August, we focused on educating users about AMMs on Balancer in preparation for the Cow AMM launch. This included a foundational article explaining AMM mechanics, followed by more targeted content highlighting Cow AMM’s unique features. The goal was to ensure our community had the tools and knowledge to fully engage with Cow AMM upon its release.
AMMs Made Easy: x.com
Cow AMM: x.com
IRL Event Focus
In the lead-up to the v3 launch, our goal for in-person events is to foster thought leadership and build mindshare. Devcon Bangkok has been identified as a key event, and we have submitted proposals for a talk, workshop, and panel. These opportunities are highly competitive, but they would offer an excellent platform to raise awareness around Balancer v3 and strengthen connections with our community.
Proposals: https://www.notion.so/Devcon-6f58f702cacc4d55959c660546ebb51c?pvs=4
Upcoming Focus Areas
Looking ahead, our focus will be on the following key initiatives:
- v3 Hookathon: We are preparing for the upcoming v3 Hookathon, a key event to engage developers and drive innovation within the Balancer ecosystem as we gear up for the v3 launch.
- Cow AMM on Arbitrum: Following the successful Ethereum launch, we are focused on building a campaign for the deployment of Cow AMM on Arbitrum alongside 8020 pools.
- Key Partnerships: We are collaborating closely with Tokemak to roll out a partnership campaign to highlight the launch of Autopilot and the balETH Autopool.
- Continued Education Efforts: As always, we remain committed to ongoing education around Balancer’s products and technology.
Conclusion
August was another exciting month for Balancer, highlighted by the successful launch of Cow AMM on Ethereum and key expansions into Layer 2 networks like Mode and Fraxtal. These milestones underscore Balancer’s commitment to innovation in DeFi and emphasize the strength of our technology in emerging markets. Looking ahead to September, we remain focused on supporting our key partnerships, advancing education initiatives, and preparing for the launch of Cow AMM on Arbitrum as well as the upcoming v3 Hookathon.
KPIs and Metrics
Engagement metrics for posts on X:
- [Balancer Goes Superchain - 51.1k impressions
- Arbitrum Arc - 19.9k impressions
- Fraxtal - 11.7k impressions
- Cow 101 - 8.1k impressions