# Orb Collective March 2023 Marketing Update

**URL:** <https://forum.balancer.fi/t/orb-collective-march-2023-marketing-update/4614>\
**Category:** Orb Collective\
**Created:** [April 5, 2023, 7:22pm UTC](https://forum.balancer.fi/t/orb-collective-march-2023-marketing-update/4614 "2023-04-05T19:22:08Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![megan](https://avatars.discourse-cdn.com/v4/letter/m/f0a364/32.png) [@megan](https://forum.balancer.fi/u/megan)\
**Post date:** [April 5, 2023, 7:22pm UTC](https://forum.balancer.fi/t/orb-collective-march-2023-marketing-update/4614/1 "2023-04-05T19:22:08Z")

</div>

The Orb Marketing Team was heads down in March working on the following:

**March Launches & Announcements**

**Balancer Launches on Gnosis Chain**  
• Created a coordinated comms plan shared with Gnosis Chain and Karpatkey for the Gnosis Chain launch  
• Wrote the Gnosis Chain announcement article  
• Created a unique gif to support the announcement  
• Ran a Twitter launch campaign receiving aggregate 34k impressions

**veBAL One-Year Anniversary and Emissions Drop**  
• Coordinated with Balancer Community Contributors creating a coordinated comms plan for the one-year anniversary of veBAL and the first installment of emissions drop.  
• Published the emissions drop and inflation schedule blog. Content for the article was drafted by Balancer Community Contributors  
• Worked with the community contributors creating several unique graphics for the emissions drop narrative  
• Ran a Twitter launch campaign receiving aggregate 10k impressions

**Response to the Euler Finance Exploit**  
• Coordinated comms with additional Balancer teams in response to the Euler exploit  
• Published a thread explaining Balancer’s actions of pausing and putting into recovery mode the bbeUSD (Euler Boosted USD) and all pools containing bbeUSD.

**Upcoming Launches**

• zkSync: Preparing for Balancer’s zkSync launch with Twitter copy and original graphics  
• Aave v3: Preparing for bbaUSD and wstETH/bb-a-weth on Aave v3 launch. Created a coordinated comms plan shared with Aave, working on an announcement article, short video, and Twitter copy

**Twitter Threads**

Orb marketing has been actively creating more long-form content that has helped to increase Twitter engagement.  
• ETH Shanghai upgrade & Liquid Staked Tokens thread - 46k impressions. Published thread written by the Beets team. Worked with an external designer for visuals.

**Ongoing Twitter Campaigns**

• Weekly Ethereum Staking Updates  
• Balancer Gov Recaps  
• [Upcoming] Beers With Balancer Podcast

**Partner Marketing**

• Balancer \<\> Cron Finance Supporting Cron on their mainnet launch. Drafting a blog post, working on Twitter threads and visuals  
• Balancer \<\> Matter Labs Supported their zkSync Era announcement  
• Balancer \<\> Aura Finance Continued conversations and support with Aura’s Twitter content  
• Balancer \<\> Radiant Capital Supported Radiant’s RDNT/WETH pool and it’s position on Arbitrum  
• Balancer \<\> Tetu Finance Supported Tetu’s Auto-Rebalancing Balancer and Aura Finance vaults on Ethereum  
• Balancer \<\> Lido Finance Supported Lido’s expansion of wstETH on Polygon  
• Balancer \<\> Gyroscope Protocol Supported Gyroscope’s funding announcement for its stablecoin system on Ethereum  
• Balancer \<\> Polygon \<\> Lido Created original content for wstETH/WETH Pool ft. LDO rewards  
• Balancer \<\> Idle DAO supported Idle’s Boosted 3Pool on Balancer  
• AMA with Messari diving into veBAL

**Content**

• [Introducing [BIP-146] - Balancer’s 80/20BPT launchpad](https://medium.com/balancer-protocol/introducing-balancers-80-20bpt-launchpad-f5e4ffdb3511)  
• [Inside Balancer Contracts — A composable symphony (1)](https://medium.com/balancer-protocol/inside-balancer-contracts-a-composable-symphony-1-229f6e90224d)

**Press**  
[Gnosis Chain and Balancer Continue to Revolutionize the DeFi Landscape with Latest Integration](https://www.yahoo.com/entertainment/gnosis-chain-balancer-continue-revolutionize-160200158.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAKE2der03n2oG0eTrZxF37XiRlzl2aAdgk3_FOeKaEDdiq18tZieCJAeIy56qsy1s3_3BIPHyAprQnA9zpgadFiOm8rv15bSl9oWiuhcj0wpNOGDdcIaqfiW5hINtxTiI4qbpnn6vwgD2OsEn0_wvxq9THONlm2FY1FqTTP7SwUT)